Michael C. C. Adams
On the eve of World War II many Americans were reluctant to see the United States embark on overseas involvements. Yet the Japanese attack on the U.S. Pacific fleet at Pearl Harbor on December 7, 1941, seemingly united the nation in determination to achieve total victory in Asia and Europe. Underutilized industrial plants expanded to full capacity producing war materials for the United States and its allies. Unemployment was sucked up by the armed services and war work. Many Americans’ standard of living improved, and the United States became the wealthiest nation in world history.
Over time, this proud record became magnified into the “Good War” myth that has distorted America’s very real achievement. As the era of total victories receded and the United States went from leading creditor to debtor nation, the 1940s appeared as a golden age when everything worked better, people were united, and the United States saved the world for democracy (an exaggeration that ignored the huge contributions of America’s allies, including the British Empire, the Soviet Union, and China). In fact, during World War II the United States experienced marked class, sex and gender, and racial tensions. Groups such as gays made some social progress, but the poor, especially many African Americans, were left behind. After being welcomed into the work force, women were pressured to go home when veterans returned looking for jobs in late 1945–1946, losing many of the gains they had made during the conflict. Wartime prosperity stunted the development of a welfare state; universal medical care and social security were cast as unnecessary. Combat had been a horrific experience, leaving many casualties with major physical or emotional wounds that took years to heal. Like all major global events, World War II was complex and nuanced, and it requires careful interpretation.
Helen Zoe Veit
The first half of the 20th century saw extraordinary changes in the ways Americans produced, procured, cooked, and ate food. Exploding food production easily outstripped population growth in this era as intensive plant and animal breeding, the booming use of synthetic fertilizers and pesticides, and technological advances in farm equipment all resulted in dramatically greater yields on American farms. At the same time, a rapidly growing transportation network of refrigerated ships, railroads, and trucks hugely expanded the reach of different food crops and increased the variety of foods consumers across the country could buy, even as food imports from other countries soared. Meanwhile, new technologies, such as mechanical refrigeration, reliable industrial canning, and, by the end of the era, frozen foods, subtly encouraged Americans to eat less locally and seasonally than ever before. Yet as American food became more abundant and more affordable, diminishing want and suffering, it also contributed to new problems, especially rising body weights and mounting rates of cardiac disease.
American taste preferences themselves changed throughout the era as more people came to expect stronger flavors, grew accustomed to the taste of industrially processed foods, and sampled so-called “foreign” foods, which played an enormous role in defining 20th-century American cuisine. Food marketing exploded, and food companies invested ever greater sums in print and radio advertising and eye-catching packaging. At home, a range of appliances made cooking easier, and modern grocery stores and increasing car ownership made it possible for Americans to food shop less frequently. Home economics provided Americans, especially girls and women, with newly scientific and managerial approaches to cooking and home management, and Americans as a whole increasingly approached food through the lens of science. Virtually all areas related to food saw fundamental shifts in the first half of the 20th century, from agriculture to industrial processing, from nutrition science to weight-loss culture, from marketing to transportation, and from kitchen technology to cuisine. Not everything about food changed in this era, but the rapid pace of change probably exaggerated the transformations for the many Americans who experienced them.
The story of mass culture from 1900 to 1945 is the story of its growth and increasing centrality to American life. Sparked by the development of such new media as radios, phonographs, and cinema that required less literacy and formal education, and the commodification of leisure pursuits, mass culture extended its purview to nearly the entire nation by the end of the Second World War. In the process, it became one way in which immigrant and second-generation Americans could learn about the United States and stake a claim to participation in civic and social life. Mass culture characteristically consisted of artifacts that stressed pleasure, sensation, and glamor rather than, as previously been the case, eternal and ethereal beauty, moral propriety, and personal transcendence. It had the power to determine acceptable values and beliefs and define qualities and characteristics of social groups. The constant and graphic stimulation led many custodians of culture to worry about the kinds of stimulation that mass culture provided and about a breakdown in social morality that would surely follow. As a result, they formed regulatory agencies and watchdogs to monitor the mass culture available on the market. Other critics charged the regime of mass culture with inducing homogenization of belief and practice and contributing to passive acceptance of the status quo. The spread of mass culture did not terminate regional, class, or racial cultures; indeed, mass culture artifacts often borrowed them. Nor did marginalized groups accept stereotypical portrayals; rather, they worked to expand the possibilities of prevailing ones and to provide alternatives.
Michael A. Krysko
Radio debuted as a wireless alternative to telegraphy in the late 19th century. At its inception, wireless technology could only transmit signals and was incapable of broadcasting actual voices. During the 1920s, however, it transformed into a medium primarily identified as one used for entertainment and informational broadcasting. The commercialization of American broadcasting, which included the establishment of national networks and reliance on advertising to generate revenue, became the so-called American system of broadcasting. This transformation demonstrates how technology is shaped by the dynamic forces of the society in which it is embedded. Broadcasting’s aural attributes also engaged listeners in a way that distinguished it from other forms of mass media. Cognitive processes triggered by the disembodied voices and sounds emanating from radio’s loudspeakers illustrate how listeners, grounded in particular social, cultural, economic, and political contexts, made sense of and understood the content with which they were engaged. Through the 1940s, difficulties in expanding the international radio presence of the United States further highlight the significance of surrounding contexts in shaping the technology and in promoting (or discouraging) listener engagement with programing content.
John D. Fairfield
The City Beautiful movement arose in the 1890s in response to the accumulating dirt and disorder in industrial cities, which threatened economic efficiency and social peace. City Beautiful advocates believed that better sanitation, improved circulation of traffic, monumental civic centers, parks, parkways, public spaces, civic art, and the reduction of outdoor advertising would make cities throughout the United States more profitable and harmonious. Engaging architects and planners, businessmen and professionals, and social reformers and journalists, the City Beautiful movement expressed a boosterish desire for landscape beauty and civic grandeur, but also raised aspirations for a more humane and functional city. “Mean streets make mean people,” wrote the movement’s publicist and leading theorist, Charles Mulford Robinson, encapsulating the belief in positive environmentalism that drove the movement. Combining the parks and boulevards of landscape architect Frederick Law Olmsted with the neoclassical architecture of Daniel H. Burnham’s White City at the Chicago’s World Columbian Exposition in 1893, the City Beautiful movement also encouraged a view of the metropolis as a delicate organism that could be improved by bold, comprehensive planning. Two organizations, the American Park and Outdoor Art Association (founded in 1897) and the American League for Civic Improvements (founded in 1900), provided the movement with a national presence. But the movement also depended on the work of civic-minded women and men in nearly 2,500 municipal improvement associations scattered across the nation. Reaching its zenith in Burnham’s remaking of Washington, D.C., and his coauthored Plan of Chicago (1909), the movement slowly declined in favor of the “City Efficient” and a more technocratic city-planning profession. Aside from a legacy of still-treasured urban spaces and structures, the City Beautiful movement contributed to a range of urban reforms, from civic education and municipal housekeeping to city planning and regionalism.
Gabriella M. Petrick
This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of American History. Please check back later for the full article.
American food in the twentieth and twenty-first centuries is characterized by abundance. Unlike the hardscrabble existence of many earlier Americans, the “Golden Age of Agriculture” brought the bounty produced in fields across the United States to both consumers and producers. While the “Golden Age” technically ended as World War I began, larger quantities of relatively inexpensive food became the norm for most Americans as more fresh foods, rather than staple crops, made their way to urban centers and rising real wages made it easier to purchase these comestibles.
The application of science and technology to food production from the field to the kitchen cabinet, or even more crucially the refrigerator by the mid-1930s, reflects the changing demographics and affluence of American society as much as it does the inventiveness of scientists and entrepreneurs. Perhaps the single most important symbol of overabundance in the United States is the postwar Green Revolution. The vast increase in agricultural production based on improved agronomics, provoked both praise and criticism as exemplified by Time magazine’s critique of Rachel Carson’s Silent Spring in September 1962 or more recently the politics of genetically modified foods.
Reflecting that which occurred at the turn of the twentieth century, food production, politics, and policy at the turn of the twenty-first century has become a proxy for larger ideological agendas and the fractured nature of class in the United States. Battles over the following issues speak to which Americans have access to affordable, nutritious food: organic versus conventional farming, antibiotic use in meat production, dissemination of food stamps, contraction of farm subsidies, the rapid growth of “dollar stores,” alternative diets (organic, vegetarian, vegan, paleo, etc.), and, perhaps most ubiquitous of all, the “obesity epidemic.” These arguments carry moral and ethical values as each side deems some foods and diets virtuous, and others corrupting. While Americans have long held a variety of food ideologies that meld health, politics, and morality, exemplified by Sylvester Graham and John Harvey Kellogg in the nineteenth and early twentieth centuries, among others, newer constructions of these ideologies reflect concerns over the environment, rural Americans, climate change, self-determination, and the role of government in individual lives. In other words, food can be used as a lens to understand larger issues in American society while at the same time allowing historians to explore the intimate details of everyday life.
Changing foodways, the consumption and production of food, access to food, and debates over food shaped the nature of American cities in the 20th century. As American cities transformed from centers of industrialization at the start of the century to post-industrial societies at the end of the 20th century, food cultures in urban America shifted in response to the ever-changing urban environment. Cities remained centers of food culture, diversity, and food reform despite these shifts.
Growing populations and waves of immigration changed the nature of food cultures throughout the United States in the 20th century. These changes were significant, all contributing to an evolving sense of American food culture. For urban denizens, however, food choice and availability were dictated and shaped by a variety of powerful social factors, including class, race, ethnicity, gender, and laboring status. While cities possessed an abundance of food in a variety of locations to consume food, fresh food often remained difficult for the urban poor to obtain as the 20th century ended.
As markets expanded from 1900 to 1950, regional geography became a less important factor in determining what types of foods were available. In the second half of the 20th century, even global geography became less important to food choices. Citrus fruit from the West Coast was readily available in northeastern markets near the start of the century, and off-season fruits and vegetables from South America filled shelves in grocery stores by the end of the 20th century. Urban Americans became further disconnected from their food sources, but this dislocation spurred counter-movements that embraced ideas of local, seasonal foods and a rethinking of the city’s relationship with its food sources.
The Immigration Act of 1924 was in large part the result of a deep political and cultural divide in America between heavily immigrant cities and far less diverse small towns and rural areas. The 1924 legislation, together with growing residential segregation, midcentury federal urban policy, and postwar suburbanization, undermined scores of ethnic enclaves in American cities between 1925 and the 1960s. The deportation of Mexicans and their American children during the Great Depression, the incarceration of West Coast Japanese Americans during World War II, and the wartime and postwar shift of so many jobs to suburban and Sunbelt areas also reshaped many US cities in these years. The Immigration Act of 1965, which enabled the immigration of large numbers of people from Asia, Latin America, and, eventually, Africa, helped to revitalize many depressed urban areas and inner-ring suburbs. In cities and suburbs across the country, the response to the new immigration since 1965 has ranged from welcoming to hostile. The national debate over immigration in the early 21st century reflects both familiar and newer cultural, linguistic, religious, racial, and regional rifts. However, urban areas with a history of immigrant incorporation remain the most politically supportive of such people, just as they were a century ago.
In January 1938, Benny Goodman took command of Carnegie Hall on a blustery New York City evening and for two hours his band tore through the history of jazz in a performance that came to define the entire Swing Era. Goodman played Carnegie Hall at the top of his jazz game leading his crack band—including Gene Krupa on drums and Harry James on trumpet—through new, original arrangements by Fletcher Henderson. Compounding the historic nature of the highly publicized jazz concert, Goodman welcomed onto the stage members of Duke Ellington’s band to join in on what would be the first major jazz performance by an integrated band. With its sprit of inclusion as well as its emphasis on the historical contours of the first decades of jazz, Goodman’s Carnegie Hall concert represented the apex of jazz music’s acceptance as the most popular form of American musical expression. In addition, Goodman’s concert coincided with the resurgence of the record industry, hit hard by the Great Depression. By the late 1930s, millions of Americans purchased swing records and tuned into jazz radio programs, including Goodman’s own show, which averaged two million listeners during that period.
And yet, only forty years separated this major popular triumph and the very origins of jazz music. Between 1900 and 1945, American musical culture changed dramatically; new sounds via new technologies came to define the national experience. At the same time, there were massive demographic shifts as black southerners moved to the Midwest and North, and urban culture eclipsed rural life as the norm. America in 1900 was mainly a rural and disconnected nation, defined by regional identities where cultural forms were transmitted through live performances. By the end of World War II, however, a definable national musical culture had emerged, as radio came to link Americans across time and space. Regional cultures blurred as a national culture emerged via radio transmissions, motion picture releases, and phonograph records. The turbulent decade of the 1920s sat at the center of this musical and cultural transformation as American life underwent dramatic changes in the first decades of the 20th century.
Wendy L. Wall
The New Deal generally refers to a set of domestic policies implemented by the administration of Franklin Delano Roosevelt in response to the crisis of the Great Depression. Propelled by that economic cataclysm, Roosevelt and his New Dealers pushed through legislation that regulated the banking and securities industries, provided relief for the unemployed, aided farmers, electrified rural areas, promoted conservation, built national infrastructure, regulated wages and hours, and bolstered the power of unions. The Tennessee Valley Authority prevented floods and brought electricity and economic progress to seven states in one of the most impoverished parts of the nation. The Works Progress Administration offered jobs to millions of unemployed Americans and launched an unprecedented federal venture into the arena of culture. By providing social insurance to the elderly and unemployed, the Social Security Act laid the foundation for the U.S. welfare state.
The benefits of the New Deal were not equitably distributed. Many New Deal programs—farm subsidies, work relief projects, social insurance, and labor protection programs—discriminated against racial minorities and women, while profiting white men disproportionately. Nevertheless, women achieved symbolic breakthroughs, and African Americans benefited more from Roosevelt’s policies than they had from any past administration since Abraham Lincoln’s. The New Deal did not end the Depression—only World War II did that—but it did spur economic recovery. It also helped to make American capitalism less volatile by extending federal regulation into new areas of the economy.
Although the New Deal most often refers to policies and programs put in place between 1933 and 1938, some scholars have used the term more expansively to encompass later domestic legislation or U.S. actions abroad that seemed animated by the same values and impulses—above all, a desire to make individuals more secure and a belief in institutional solutions to long-standing problems. In order to pass his legislative agenda, Roosevelt drew many Catholic and Jewish immigrants, industrial workers, and African Americans into the Democratic Party. Together with white Southerners, these groups formed what became known as the “New Deal coalition.” This unlikely political alliance endured long after Roosevelt’s death, supporting the Democratic Party and a “liberal” agenda for nearly half a century. When the coalition finally cracked in 1980, historians looked back on this extended epoch as reflecting a “New Deal order.”