In the decade after 1965, radicals responded to the alienating features of America’s technocratic society by developing alternative cultures that emphasized authenticity, individualism, and community. The counterculture emerged from a handful of 1950s bohemian enclaves, most notably the Beat subcultures in the Bay Area and Greenwich Village. But new influences shaped an eclectic and decentralized counterculture after 1965, first in San Francisco’s Haight-Ashbury district, then in urban areas and college towns, and, by the 1970s, on communes and in myriad counter-institutions. The psychedelic drug cultures around Timothy Leary and Ken Kesey gave rise to a mystical bent in some branches of the counterculture and influenced counterculture style in countless ways: acid rock redefined popular music; tie dye, long hair, repurposed clothes, and hip argot established a new style; and sexual mores loosened. Yet the counterculture’s reactionary elements were strong. In many counterculture communities, gender roles mirrored those of mainstream society, and aggressive male sexuality inhibited feminist spins on the sexual revolution. Entrepreneurs and corporate America refashioned the counterculture aesthetic into a marketable commodity, ignoring the counterculture’s incisive critique of capitalism. Yet the counterculture became the basis of authentic “right livelihoods” for others. Meanwhile, the politics of the counterculture defy ready categorization. The popular imagination often conflates hippies with radical peace activists. But New Leftists frequently excoriated the counterculture for rejecting political engagement in favor of hedonistic escapism or libertarian individualism. Both views miss the most important political aspects of the counterculture, which centered on the embodiment of a decentralized anarchist bent, expressed in the formation of counter-institutions like underground newspapers, urban and rural communes, head shops, and food co-ops. As the counterculture faded after 1975, its legacies became apparent in the redefinition of the American family, the advent of the personal computer, an increasing ecological and culinary consciousness, and the marijuana legalization movement.
Christopher P. Loss
Until World War II, American universities were widely regarded as good but not great centers of research and learning. This changed completely in the press of wartime, when the federal government pumped billions into military research, anchored by the development of the atomic bomb and radar, and into the education of returning veterans under the GI Bill of 1944. The abandonment of decentralized federal–academic relations marked the single most important development in the history of the modern American university. While it is true that the government had helped to coordinate and fund the university system prior to the war—most notably the country’s network of public land-grant colleges and universities—government involvement after the war became much more hands-on, eventually leading to direct financial support to and legislative interventions on behalf of core institutional activities, not only the public land grants but the nation’s mix of private institutions as well. However, the reliance on public subsidies and legislative and judicial interventions of one kind or another ended up being a double-edged sword: state action made possible the expansion in research and in student access that became the hallmarks of the post-1945 American university; but it also created a rising tide of expectations for continued support that has proven challenging in fiscally stringent times and in the face of ongoing political fights over the government’s proper role in supporting the sector.
H. Paul Thompson Jr.
The temperance and prohibition movement—a social reform movement that pursued many approaches to limit or prohibit the use and/or sale of alcoholic beverages—is arguably the longest-running reform movement in US history, extending from the 1780s through the repeal of national prohibition in 1933. During this 150-year period the movement experienced many ideological, organizational, and methodological changes. Probably the most widely embraced antebellum reform, many of its earliest assumptions and much of its earliest literature was explicitly evangelical, but over time the movement assumed an increasingly secular image while retaining strong ties to organized religion. During the movement’s first fifty years, its definition of temperance evolved successively from avoiding drunkenness, to abstaining from all distilled beverages, to abstaining from all intoxicating beverages (i.e., “teetotalism”). During these years, reformers sought merely to persuade others of their views—what was called “moral suasion.” But by the 1840s many reformers began seeking the coercive power of local and state governments to prohibit the “liquor traffic.” These efforts were called “legal suasion,” and in the early 20th century, when local and state laws were deemed insufficient, movement leaders turned to the federal government. Throughout its history, movement leaders produced an extensive and well-preserved serial and monographic literature to chronicle their efforts, which makes the movement relatively easy to study.
No less than five national temperance organizations rose and fell across the movement’s history, aided by many other organizations also promoted the message with great effect. Grass roots reformers organized innumerable state and local temperance societies and fraternal lodges committed to abstinence. Temperance reformers, hailing from nearly every conceivable demographic, networked through a series of national and international temperance conventions, and at any given time were pursuing a diverse and often conflicting array of priorities and methodologies.
Finally, during the Progressive Era, reformers focused their hatred for alcohol almost exclusively on saloons and the liquor traffic. Through groundbreaking lobbying efforts and a fortuitous convergence of social and political forces, reformers witnessed the ratification of the Eighteenth Amendment in January 1919 that established national prohibition. Despite such a long history of reform, the success seemed sudden and caught many in the movement off guard. The rise of liquor-related violence, a transformation in federal-state relations, increasingly organized and outspoken opposition, the Great Depression, and a re-alignment of political party coalitions all culminated in the sweeping repudiation of prohibition and its Republican supporters in the 1932 presidential election. On December 5, 1933, the Twenty-first Amendment to the Constitution repealed the Eighteenth Amendment, returning liquor regulation to the states, which have since maintained a wide variety of ever changing laws controlling the sale of alcoholic beverages. But national prohibition permanently altered the federal government’s role in law enforcement, and its legacy remains.
It is virtually impossible to understand the history of the American experience without Protestantism. The theological and religious descendants of the Protestant Reformation arrived in the United States in the early 17th century, shaped American culture in the 18th century, grew dramatically in the 19th century, and continued to be the guardians of American religious life in the 20th century. Protestantism, of course, is not monolithic. In fact, the very idea at the heart of Protestantism—the translation of the Bible into vernacular languages so it can be read and interpreted by all men and women—has resulted in thousands of different denominations, all claiming to be true to the teachings of scripture.
Protestantism, with its emphasis on the belief that human beings can access God as individuals, flourished in a nation that celebrated democracy and freedom. During the period of British colonization, especially following the so-called Glorious Revolution of 1688, Protestantism went hand in hand with British concepts of political liberty. As the British people celebrated their rights-oriented philosophy of government and compared their freedoms with the tyranny of France and other absolute monarchies in Europe, they also extolled the religious freedom that they had to read and interpret the Bible for themselves. Following the American Revolution, this historic connection between political liberty and Protestant liberty proved to be compatible with the kind of democratic individualism that emerged in the decades preceding the Civil War and, in many respects, continues to define American political culture.
Protestantism, of course, is first and foremost a religious movement. The proliferation of Protestant denominations provides the best support for G. K. Chesterton’s quip that “America is a nation with the soul of a church.” Spiritual individualism, a commitment to the authority of an inspired Bible, and the idea that faith in the Christian gospel is all that is needed to be saved from eternal punishment, has transformed the lives of millions and millions of ordinary Americans over the course of the last four hundred years.
Laura Isabel Serna
Latinos have constituted part of the United States’ cinematic imagination since the emergence of motion pictures in the late 19th century. Though shifting in their specific contours, representations of Latinos have remained consistently stereotypical; Latinos have primarily appeared on screen as bandits, criminals, nameless maids, or sultry señoritas. These representations have been shaped by broader political and social issues and have influenced the public perception of Latinos in the United States. However, the history of Latinos and film should not be limited to the topic of representation. Latinos have participated in the film industry as actors, creative personnel (including directors and cinematographers), and have responded to representations on screen as members of audiences with a shared sense of identity, whether as mexicanos de afuera in the early 20th century, Hispanics in the 1980s and 1990s, or Latinos in the 21st century. Both participation in production and reception have been shaped by the ideas about race that characterize the film industry and its products. Hollywood’s labor hierarchy has been highly stratified according to race, and Hollywood films that represent Latinos in a stereotypical fashion have been protested by Latino audiences. While some Latino/a filmmakers have opted to work outside the confines of the commercial film industry, others have sought to gain entry and reform the industry from the inside. Throughout the course of this long history, Latino representation on screen and on set has been shaped by debates over international relations, immigration, citizenship, and the continuous circulation of people and films between the United States and Latin America.
Emily Suzanne Clark
Religion and race provide rich categories of analysis for American history. Neither category is stable. They change, shift, and develop in light of historical and cultural contexts. Religion has played a vital role in the construction, deconstruction, and transgression of racial identities and boundaries.
Race is a social concept and a means of classifying people. The “natural” and “inherent” differences between races are human constructs, social taxonomies created by cultures. In American history, the construction of racial identities and racial differences begins with the initial encounters between Europeans, Native Americans, and Africans. Access to and use of religious and political power has shaped how race has been conceived in American history. Racial categories and religious affiliations influenced how groups regarded each other throughout American history, with developments in the colonial period offering prime examples. Enslavement of Africans and their descendants, as well as conquered Native Americans, displayed the power of white Protestants. Even 19th-century American anti-Catholicism and anti-Mormonism intersected racial identifications. At the same time, just as religion has supported racial domination in American history, it also has inspired calls for self-determination among racial minorities, most notably in the 20th century.
With the long shadow of slavery, the power of white supremacy, the emphasis on Native sovereignty, and the civil rights movement, much of the story of religion and race in American history focuses on Americans white, black, and red. However, this is not the whole story. Mexican-Americans and Latinx immigrants bring Catholic and transnational connections, but their presence has prompted xenophobia. Additionally, white Americans sought to restrict the arrival of Asian immigrants both legally and culturally. With the passing of the Immigration and Nationality Act of 1965, the religious, racial, and ethnic diversity of the United States increased further. This religious and racial pluralism in many ways reflects the diversity of America, as does the conflict that comes with it.
Steven A. Riess
Professional sports teams are athletic organizations comprising talented, expert players hired by club owners whose revenues originally derived from admission fees charged to spectators seeing games in enclosed ballparks or indoor arenas. Teams are usually members of a league that schedules a championship season, although independent teams also can arrange their own contests. The first professional baseball teams emerged in the east and Midwest in 1860s, most notably the all-salaried undefeated Cincinnati Red Stockings of 1869. The first league was the haphazardly organized National Association of Professional Base Ball Players (1871), supplanted five years later by the more profit-oriented National League (NL) that set up strict rules for franchise locations, financing, and management–employee relations (including a reserve clause in 1879, which bound players to their original employer), and barred African Americans after 1884. Once the NL prospered, rival major leagues also sprang up, notably the American Association in 1882 and the American League in 1901.
Major League Baseball (MLB) became a model for the professionalization of football, basketball, and hockey, which all had short-lived professional leagues around the turn of the century. The National Football League and the National Hockey League of the 1920s were underfinanced regional operations, and their teams often went out of business, while the National Basketball Association was not even organized until 1949.
Professional team sports gained considerable popularity after World War II. The leagues dealt with such problems as franchise relocations and nationwide expansion, conflicts with interlopers, limiting player salaries, and racial integration. The NFL became the most successful operation by securing rich national television contracts, supplanting baseball as the national pastime in the 1970s. All these leagues became lucrative investments. With the rise of “free agency,” professional team athletes became extremely well paid, currently averaging more than $2 million a year.
Elda María Román
Latina/o literature can be understood both in terms of its historical emergence and development as well as its engagement with and representation of history. The formation of a canon called Latina/o literature is a contemporary phenomenon. Institutions that have published, disseminated, and shaped this literature into a discernible entity emerged in the 1970s as extensions of political activist movements. In the 1990s, the establishment of the Recovering the U.S. Hispanic Literary Heritage Project also made possible the recuperation and publication of literature written before the 1960s. Studies of Latina/o literature now explore texts dating back to the 16th century, include 19th-century exile and dissident writing, and trace the evolution of Latina/o literature through the 20th and 21st centuries. While most writing and scholarship has been produced about Mexican Americans, Puerto Ricans, and Cuban Americans, literature by Dominican Americans, U.S. Central Americans, and U.S. South Americans is increasingly gaining visibility. Since the mid-20th century, most Latina/o literature has been written in English, though many writers incorporate Spanish or Spanglish. This tradition now spans a wide range of themes, experiences, and genres.
Over the past seventy years, the American film industry has transformed from mass-producing movies to producing a limited number of massive blockbuster movies on a global scale. Hollywood film studios have moved from independent companies to divisions of media conglomerates. Theatrical attendance for American audiences has plummeted since the mid-1940s; nonetheless, American films have never been more profitable. In 1945, American films could only be viewed in theaters; now they are available in myriad forms of home viewing. Throughout, Hollywood has continued to dominate global cinema, although film and now video production reaches Americans in many other forms, from home videos to educational films.
Amid declining attendance, the Supreme Court in 1948 forced the major studios to sell off their theaters. Hollywood studios instead focused their power on distribution, limiting the supply of films and focusing on expensive productions to sell on an individual basis to theaters. Growing production costs and changing audiences caused wild fluctuations in profits, leading to an industry-wide recession in the late 1960s. The studios emerged under new corporate ownership and honed their blockbuster strategy, releasing “high concept” films widely on the heels of television marketing campaigns. New technologies such as cable and VCRs offered new windows for Hollywood movies beyond theatrical release, reducing the risks of blockbuster production. Deregulation through the 1980s and 1990s allowed for the “Big Six” media conglomerates to join film, theaters, networks, publishing, and other related media outlets under one corporate umbrella. This has expanded the scale and stability of Hollywood revenue while reducing the number and diversity of Hollywood films, as conglomerates focus on film franchises that can thrive on various digital media. Technological change has also lowered the cost of non-Hollywood films and thus encouraged a range of alternative forms of filmmaking, distribution, and exhibition.
Rock and roll, a popular music craze of the mid-1950s, turned a loud, fast, and sexy set of sounds rooted in urban, black, working class, and southern America into the pop preference as well of suburban, white, young, and northern America. By the late 1960s, those fans and British counterparts made their own version, more politicized and experimental and just called rock—the summoning sound of the counterculture. Rock’s aura soon faded: it became as much entertainment staple as dissident form, with subcategories disparate as singer-songwriter, heavy metal, alternative, and “classic rock.” Where rock and roll was integrated and heterogeneous, rock was largely white and homogeneous, policing its borders. Notoriously, rock fans detonated disco records in 1979. By the 1990s, rock and roll style was hip-hop, with its youth appeal and rebelliousness; post‒baby boomer bands gave rock some last vanguard status; and suburbanites found classic rock in New Country. This century’s notions of rock and roll have blended thoroughly, from genre “mash-ups” to superstar performers almost categories unto themselves and new sounds such as EDM beats. Still, crossover moments evoke rock and roll; assertions of authenticity evoke rock. Because rock and roll, and rock, epitomize cultural ideals and group identities, their definitions have been constantly debated. Initial argument focused on challenging genteel, professional notions of musicianship and behavior. Later discourse took up cultural incorporation and social empowerment, with issues of gender and commercialism as prominent as race and artistry. Rock and roll promised one kind of revolution to the post-1945 United States; rock another. The resulting hope and confusion has never been fully sorted, with mixed consequences for American music and cultural history.