Antimonopoly, meaning opposition to the exclusive or near-exclusive control of an industry or business by one or a very few businesses, played a relatively muted role in the history of the post-1945 era, certainly compared to some earlier periods in American history. However, the subject of antimonopoly is important because it sheds light on changing attitudes toward concentrated power, corporations, and the federal government in the United States after World War II.
Paradoxically, as antimonopoly declined as a grass-roots force in American politics, the technical, expert-driven field of antitrust enjoyed a golden age. From the 1940s to the 1960s, antitrust operated on principles that were broadly in line with those that inspired its creation in the late 19th and early 20th century, acknowledging the special contribution small-business owners made to US democratic culture. In these years, antimonopoly remained sufficiently potent as a political force to sustain the careers of national-level politicians such as congressmen Wright Patman and Estes Kefauver and to inform the opinions of Supreme Court justices such as Hugo Black and William O. Douglas. Antimonopoly and consumer politics overlapped in this period. From the mid-1960s onward, Ralph Nader repeatedly tapped antimonopoly ideas in his writings and consumer activism, skillfully exploiting popular anxieties about concentrated economic power. At the same time, as part of the United States’ rise to global hegemony, officials in the federal government’s Antitrust Division exported antitrust overseas, building it into the political, economic, and legal architecture of the postwar world.
Beginning in the 1940s, conservative lawyers and economists launched a counterattack against the conception of antitrust elaborated in the progressive era. By making consumer welfare—understood in terms of low prices and market efficiency—the determining factor in antitrust cases, they made a major intellectual and political contribution to the rightward thrust of US politics in the 1970s and 1980s. Robert Bork’s The Antitrust Paradox, published in 1978, popularized and signaled the ascendency of this new approach.
In the 1980s and 1990s antimonopoly drifted to the margin of political debate. Fear of big government now loomed larger in US politics than the specter of monopoly or of corporate domination. In the late 20th century, Americans, more often than not, directed their antipathy toward concentrated power in its public, rather than its private, forms. This fundamental shift in the political landscape accounts in large part for the overall decline of antimonopoly—a venerable American political tradition—in the period 1945 to 2000.
Gabriella M. Petrick
This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of American History. Please check back later for the full article.
American food in the twentieth and twenty-first centuries is characterized by abundance. Unlike the hardscrabble existence of many earlier Americans, the “Golden Age of Agriculture” brought the bounty produced in fields across the United States to both consumers and producers. While the “Golden Age” technically ended as World War I began, larger quantities of relatively inexpensive food became the norm for most Americans as more fresh foods, rather than staple crops, made their way to urban centers and rising real wages made it easier to purchase these comestibles.
The application of science and technology to food production from the field to the kitchen cabinet, or even more crucially the refrigerator by the mid-1930s, reflects the changing demographics and affluence of American society as much as it does the inventiveness of scientists and entrepreneurs. Perhaps the single most important symbol of overabundance in the United States is the postwar Green Revolution. The vast increase in agricultural production based on improved agronomics, provoked both praise and criticism as exemplified by Time magazine’s critique of Rachel Carson’s Silent Spring in September 1962 or more recently the politics of genetically modified foods.
Reflecting that which occurred at the turn of the twentieth century, food production, politics, and policy at the turn of the twenty-first century has become a proxy for larger ideological agendas and the fractured nature of class in the United States. Battles over the following issues speak to which Americans have access to affordable, nutritious food: organic versus conventional farming, antibiotic use in meat production, dissemination of food stamps, contraction of farm subsidies, the rapid growth of “dollar stores,” alternative diets (organic, vegetarian, vegan, paleo, etc.), and, perhaps most ubiquitous of all, the “obesity epidemic.” These arguments carry moral and ethical values as each side deems some foods and diets virtuous, and others corrupting. While Americans have long held a variety of food ideologies that meld health, politics, and morality, exemplified by Sylvester Graham and John Harvey Kellogg in the nineteenth and early twentieth centuries, among others, newer constructions of these ideologies reflect concerns over the environment, rural Americans, climate change, self-determination, and the role of government in individual lives. In other words, food can be used as a lens to understand larger issues in American society while at the same time allowing historians to explore the intimate details of everyday life.
In the decade after 1965, radicals responded to the alienating features of America’s technocratic society by developing alternative cultures that emphasized authenticity, individualism, and community. The counterculture emerged from a handful of 1950s bohemian enclaves, most notably the Beat subcultures in the Bay Area and Greenwich Village. But new influences shaped an eclectic and decentralized counterculture after 1965, first in San Francisco’s Haight-Ashbury district, then in urban areas and college towns, and, by the 1970s, on communes and in myriad counter-institutions. The psychedelic drug cultures around Timothy Leary and Ken Kesey gave rise to a mystical bent in some branches of the counterculture and influenced counterculture style in countless ways: acid rock redefined popular music; tie dye, long hair, repurposed clothes, and hip argot established a new style; and sexual mores loosened. Yet the counterculture’s reactionary elements were strong. In many counterculture communities, gender roles mirrored those of mainstream society, and aggressive male sexuality inhibited feminist spins on the sexual revolution. Entrepreneurs and corporate America refashioned the counterculture aesthetic into a marketable commodity, ignoring the counterculture’s incisive critique of capitalism. Yet the counterculture became the basis of authentic “right livelihoods” for others. Meanwhile, the politics of the counterculture defy ready categorization. The popular imagination often conflates hippies with radical peace activists. But New Leftists frequently excoriated the counterculture for rejecting political engagement in favor of hedonistic escapism or libertarian individualism. Both views miss the most important political aspects of the counterculture, which centered on the embodiment of a decentralized anarchist bent, expressed in the formation of counter-institutions like underground newspapers, urban and rural communes, head shops, and food co-ops. As the counterculture faded after 1975, its legacies became apparent in the redefinition of the American family, the advent of the personal computer, an increasing ecological and culinary consciousness, and the marijuana legalization movement.