Economic History

The first half of the 20th century saw extraordinary changes in the ways Americans produced, procured, cooked, and ate food. Exploding food production easily outstripped population growth in this era as intensive plant and animal breeding, the booming use of synthetic fertilizers and pesticides, and technological advances in farm equipment all resulted in dramatically greater yields on American farms. At the same time, a rapidly growing transportation network of refrigerated ships, railroads, and trucks hugely expanded the reach of different food crops and increased the variety of foods consumers across the country could buy, even as food imports from other countries soared. Meanwhile, new technologies, such as mechanical refrigeration, reliable industrial canning, and, by the end of the era, frozen foods, subtly encouraged Americans to eat less locally and seasonally than ever before. Yet as American food became more abundant and more affordable, diminishing want and suffering, it also contributed to new problems, especially rising body weights and mounting rates of cardiac disease.

American taste preferences themselves changed throughout the era as more people came to expect stronger flavors, grew accustomed to the taste of industrially processed foods, and sampled so-called “foreign” foods, which played an enormous role in defining 20th-century American cuisine. Food marketing exploded, and food companies invested ever greater sums in print and radio advertising and eye-catching packaging. At home, a range of appliances made cooking easier, and modern grocery stores and increasing car ownership made it possible for Americans to food shop less frequently. Home economics provided Americans, especially girls and women, with newly scientific and managerial approaches to cooking and home management, and Americans as a whole increasingly approached food through the lens of science. Virtually all areas related to food saw fundamental shifts in the first half of the 20th century, from agriculture to industrial processing, from nutrition science to weight-loss culture, from marketing to transportation, and from kitchen technology to cuisine. Not everything about food changed in this era, but the rapid pace of change probably exaggerated the transformations for the many Americans who experienced them.

Antimonopoly, meaning opposition to the exclusive or near-exclusive control of an industry or business by one or a very few businesses, played a relatively muted role in the history of the post-1945 era, certainly compared to some earlier periods in American history. However, the subject of antimonopoly is important because it sheds light on changing attitudes toward concentrated power, corporations, and the federal government in the United States after World War II.

Paradoxically, as antimonopoly declined as a grass-roots force in American politics, the technical, expert-driven field of antitrust enjoyed a golden age. From the 1940s to the 1960s, antitrust operated on principles that were broadly in line with those that inspired its creation in the late 19th and early 20th century, acknowledging the special contribution small-business owners made to US democratic culture. In these years, antimonopoly remained sufficiently potent as a political force to sustain the careers of national-level politicians such as congressmen Wright Patman and Estes Kefauver and to inform the opinions of Supreme Court justices such as Hugo Black and William O. Douglas. Antimonopoly and consumer politics overlapped in this period. From the mid-1960s onward, Ralph Nader repeatedly tapped antimonopoly ideas in his writings and consumer activism, skillfully exploiting popular anxieties about concentrated economic power. At the same time, as part of the United States’ rise to global hegemony, officials in the federal government’s Antitrust Division exported antitrust overseas, building it into the political, economic, and legal architecture of the postwar world.

Beginning in the 1940s, conservative lawyers and economists launched a counterattack against the conception of antitrust elaborated in the progressive era. By making consumer welfare—understood in terms of low prices and market efficiency—the determining factor in antitrust cases, they made a major intellectual and political contribution to the rightward thrust of US politics in the 1970s and 1980s. Robert Bork’s The Antitrust Paradox, published in 1978, popularized and signaled the ascendency of this new approach.

In the 1980s and 1990s antimonopoly drifted to the margin of political debate. Fear of big government now loomed larger in US politics than the specter of monopoly or of corporate domination. In the late 20th century, Americans, more often than not, directed their antipathy toward concentrated power in its public, rather than its private, forms. This fundamental shift in the political landscape accounts in large part for the overall decline of antimonopoly—a venerable American political tradition—in the period 1945 to 2000.

From the 15th century to the present, the trade in animal fur has been an economic venture with far-reaching consequences for both North Americans and Europeans (in which North Americans of European descent are included). One of the earliest forms of exchange between Europeans and North Americans, the trade in fur was about the garment business, global and local politics, social and cultural interaction, hunting, ecology, colonialism, gendered labor, kinship networks, and religion. European fashion, specifically the desire for hats that marked male status, was a primary driver for the global fur-trade economy until the late 19th century, while European desires for marten, fox, and other luxury furs to make and trim clothing comprised a secondary part of the trade. Other animal hides including deer and bison provided sturdy leather from which belts for the machines of the early Industrial Era were cut. European cloth, especially cotton and wool, became central to the trade for Indigenous peoples who sought materials that were lighter and dried faster than skin clothing. The multiple perspectives on the fur trade included the European men and indigenous men and women actually conducting the trade; the indigenous male and female trappers; European trappers; the European men and women producing trade goods; indigenous “middlemen” (men and women) who were conducting their own fur trade to benefit from European trade companies; laborers hauling the furs and trade goods; all those who built, managed, and sustained trading posts located along waterways and trails across North America; and those Europeans who manufactured and purchased the products made of fur and the trade goods desired by Indigenous peoples. As early as the 17th century, European empires used fur-trade monopolies to establish colonies in North America and later fur trading companies brought imperial trading systems inland, while Indigenous peoples drew Europeans into their own patterns of trade and power. By the 19th century, the fur trade had covered most of the continent and the networks of business, alliances, and families, and the founding of new communities led to new peoples, including the Métis, who were descended from the mixing of European and Indigenous peoples. Trading territories, monopolies, and alliances with Indigenous peoples shaped how European concepts of statehood played out in the making of European-descended nation-states, and the development of treaties with Indigenous peoples. The fur trade flourished in northern climes until well into the 20th century, after which time economic development, resource exploitation, changes in fashion, and politics in North America and Europe limited its scope and scale. Many Indigenous people continue today to hunt and trap animals and have fought in courts for Indigenous rights to resources, land, and sovereignty.

From the founding of the American republic through the 19th century, the nation’s environmental policy mostly centered on promoting American settlers’ conquest of the frontier. Early federal interventions, whether railroad and canal subsidies or land grant acts, led to rapid transformations of the natural environment that inspired a conservation movement by the end of the 19th century. Led by activists and policymakers, this movement sought to protect America’s resources now jeopardized by expansive industrial infrastructure. During the Gilded Age, the federal government established the world’s first national parks, and in the Progressive Era, politicians such as President Theodore Roosevelt called for the federal government to play a central role in ensuring the efficient utilization of the nation’s ecological bounty. By the early 1900s, conservationists established new government agencies, such as the U.S. Forest Service and the Bureau of Reclamation, to regulate the consumption of trees, water, and other valuable natural assets. Wise-use was the watchword of the day, with environmental managers in DC’s bureaucracy focused mainly on protecting the economic value latent in America’s ecosystems. However, other groups, such as the Wilderness Society, proved successful at redirecting policy prescriptions toward preserving beautiful and wild spaces, not just conserving resources central to capitalist enterprise. In the 1960s and 1970s, suburban and urban environmental activists attracted federal regulators’ attention to contaminated soil and water under their feet. The era of ecology had arrived, and the federal government now had broad powers through the Environmental Protection Agency (EPA) to manage ecosystems that stretched across the continent. But from the 1980s to the 2010s, the federal government’s authority to regulate the environment waxed and waned as economic crises, often exacerbated by oil shortages, brought environmental agencies under fire. The Rooseveltian logic of the Progressive Era, which said that America’s economic growth depended on federal oversight of the environment, came under assault from neoliberal disciples of Ronald Reagan, who argued that environmental regulations were in fact the root cause of economic stagnation in America, not a powerful prescription against it. What the country needed, according to the reformers of the New Right, was unregulated expansion into new frontiers. By the 2010s, the contours of these new frontiers were clear: deep-water oil drilling, Bakken shale exploration, and tar-sand excavation in Alberta, Canada. In many ways, the frontier conquest doctrine of colonial Americans found new life in deregulatory U.S. environmental policy pitched by conservatives in the wake of the Reagan Revolution. Never wholly dominant, this ethos carried on into the era of Donald Trump’s presidency.

Smuggling was a regular feature of the economy of colonial British America in the 17th and 18th centuries. Though the very nature of illicit commerce means that the extent of this trade is incalculable, a wide variety of British and colonial sources testify to the ability of merchants to trade where they pleased and to avoid paying duties in the process. Together admiralty proceedings, merchant correspondence and account books, customs reports, and petitions demonstrate that illicit trade enriched individuals and allowed settlers to shape their colonies’ development. Smuggling formed in resistance to British economic and political control. British authorities attempted to harness the trade of their Atlantic colonies by employing a series of laws that restricted overseas commerce (often referred to as the Navigation Acts). This legislation created the opportunity for illicit trade by raising the costs of legal trade. Hampered by insufficient resources, thousands of miles of coastline, and complicit local officials, British customs agents could not prevent smuggling. Economic self-interest and the pursuit of profit certainly motivated smugglers, but because it was tied to a larger transatlantic debate about the proper balance between regulation and free trade, smuggling was also a political act. Through smuggling colonists rejected what they saw as capricious regulations designed to enrich Britain at their expense.

In the decade after 1965, radicals responded to the alienating features of America’s technocratic society by developing alternative cultures that emphasized authenticity, individualism, and community. The counterculture emerged from a handful of 1950s bohemian enclaves, most notably the Beat subcultures in the Bay Area and Greenwich Village. But new influences shaped an eclectic and decentralized counterculture after 1965, first in San Francisco’s Haight-Ashbury district, then in urban areas and college towns, and, by the 1970s, on communes and in myriad counter-institutions. The psychedelic drug cultures around Timothy Leary and Ken Kesey gave rise to a mystical bent in some branches of the counterculture and influenced counterculture style in countless ways: acid rock redefined popular music; tie dye, long hair, repurposed clothes, and hip argot established a new style; and sexual mores loosened. Yet the counterculture’s reactionary elements were strong. In many counterculture communities, gender roles mirrored those of mainstream society, and aggressive male sexuality inhibited feminist spins on the sexual revolution. Entrepreneurs and corporate America refashioned the counterculture aesthetic into a marketable commodity, ignoring the counterculture’s incisive critique of capitalism. Yet the counterculture became the basis of authentic “right livelihoods” for others. Meanwhile, the politics of the counterculture defy ready categorization. The popular imagination often conflates hippies with radical peace activists. But New Leftists frequently excoriated the counterculture for rejecting political engagement in favor of hedonistic escapism or libertarian individualism. Both views miss the most important political aspects of the counterculture, which centered on the embodiment of a decentralized anarchist bent, expressed in the formation of counter-institutions like underground newspapers, urban and rural communes, head shops, and food co-ops. As the counterculture faded after 1975, its legacies became apparent in the redefinition of the American family, the advent of the personal computer, an increasing ecological and culinary consciousness, and the marijuana legalization movement.